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Works every time

Cigarettes reflect how life balances comfort and consequence in every choice we make

An ad campaign that coincided fortuitously with the US invasion of North Africa plugged the new look with the patriotic slogan Lucky Strike green has gone to war. The clever marketing strategy linking the cigarettes psychologically with the boys in olive drab worked, and sales shot up 38 percent in 1942

Current regulation offers sufficient protection As in 1993,34 the opponents argued that existing legislation combined with the tobacco industrys voluntary advertising code provided sufficient protection to children and youth, making the initiative superfluous