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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette (2021) excerpt Werner, Carl Avery

It became particularly obvious during testing that this is the best way to divide the contenders Sugars Crme Vanilla, for example, tasted better than the competition but the effects were mild to moderate

However, some US states (California and Massachusetts) have enacted their own state-level bans on the sale of menthol cigarettes, and many counties and cities have local laws that ban menthol from retail shelves

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