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Graphic Health Warning Act (PDF) (Republic Act 10643, Section 8)

While these products are designed for smokers and ex smokers, there is concern about marketing to non smokers, especially young adults, which has prompted ongoing discussions about responsible advertising and product placement

In 2022, a bill to amend state law to raise the smoking age to 21 passed in the Wisconsin State Assembly and is pending in the state senate

Shares in tobacco products dropped after the Wall Street Journal report was published, with the price for Phillip Morris International down 2.2%, Altria Group dropping 3% and British American Tobacco down 1.6%