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By staying attentive to local pricing trends, smokers can make smarter purchases and avoid overpaying for brands that may be cheaper elsewhere

The tobacco blend, the size, the filter tip, the package, the carton and the advertising, a Reynolds spokesman said, were all designed to appeal to the woman smoker. Packaging innovations with a special appeal to women include a package that is half-way between the normal soft pack and a flip-top box, a self-locking flap that closes over the cigarettes to keep loose tobacco from falling out in purses, and embossing that gives the entire package the feel of a fabric cigarette case

"Mild Seven evolves to Mevius With the new name and design, the brand is evolving, aiming to become the number one global premium brand" (PDF)

Inhale to activate the device