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Impact on Consumer Behaviour The escalating cost of cigarettes has significantly influenced smoking patterns and consumer behaviour across the UK: Reduction in consumption: Many smokers have reduced their daily cigarette consumption, with surveys indicating average daily consumption has decreased from 13.2 cigarettes in 2020 to 9.8 cigarettes in 2026 among continuing smokers, continuing the decline from 2008

This naturally leads to a clean tobacco profile designed for refined smokers who appreciate clarity, balance, and an unfiltered character

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Regular tobacco cigarettes are linked to serious health issues such as: Lung cancer Chronic obstructive pulmonary disease (COPD) Heart disease Respiratory infections Even smoking a few cigarettes daily, such as 2 cigarettes a day, is not entirely safe