Taylor & Francis Ltd - Contemporary Issues In Luxury Brand Management - Paperback Mathematical Foundations Author(s): Ruggeri Mary Med Mmsc
Taylor & Francis Ltd - Contemporary Issues In Luxury Brand Management - Paperback Mathematical Foundations Author(s): Ruggeri Mary Med MmscBinding: Paperback Description: This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends digital transformation and changing consumer habits are creating a new competitive landscape where traditional strategies will not necessarily provide continued growth and
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