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#ITC #BusinessStrategy #FMCG #Consulting #ValueCreation To view or add a comment, sign in The cash cow behind ITCs empire ITC looks like a diversified FMCG giant on paper

Unique option in menthol lineup: Among the Black Devil range, Arctic Menthol stands out for its pronounced menthol focus rather than sweetness or dessert like notes

Its operation is much similar to ordinary e-cigarettes available in the market that are often featured with automatic operation

Despite these limitations, this study identified the food and beverage products, tastes, seasonings, cooking methods, and cuisine categories that were associated with smoking craving