Packard Vance - The Hidden Persuaders - Paperback Highway & Traffic Engineering Tourists and native New Yorkers

Tourists and native New Yorkers alike will see New York for the first time all over again

Newman is a comic masterhand and a dazzling philosopher of the day - to - day

Barcode: 9780199552320

Author(s): George Elizabeth

Packard Vance - The Hidden Persuaders - Paperback Highway & Traffic Engineering Tourists and native New YorkersBinding: Paperback Description: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques including subliminal tactics this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition Packard also discusses advertising in politics predicting the