Business-to-Business Marketing Harry Potter An adventurer

An adventurer

The nontraditional

The novel was shortlisted for the Goldsmiths Prize and has been widely acclaimed:'David Peace brings perfect pitch to this ode to Bill Shankly's Liverpool reign' Frank Cottrell-Boyce

Now with 10 x the science and 10 x the jokes Featuring brand-new 2-colour annotations and illustrations

Business-to-Business Marketing Harry Potter An adventurerWritten from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business to business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland,