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Long-term exposure to secondhand smoke can have devastating health effects

(The Health Consequences of Involuntary Exposure to Tobacco Smoke: A Report of the Surgeon General, 2006) In a July 2001 study in the Journal of American Medical Association, investigators found that brief exposure to small amounts of secondhand smoke can immediately affect the hearts of nonsmokers

And it will be a mix of serialized episodes with the traditional 'Monster of the Week'

They think they will be able to quit." Although the first round of ads will aim for a broad audience, later campaigns will target specific groups, such as gay teens and Native Americans, Zeller said