International Marketing Strategy: Analysis, Development and Implementation Dune Leadership

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International Marketing Strategy: Analysis, Development and Implementation Dune LeadershipNow in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management