Kotler Philip (Kellogg School Of Management Northwestern University Evanston Il) - Ten Deadly Marketing Sins Signs And Solutions - Hardcover Virtual Worlds Barcode: 8719262032569

Kotler Philip (Kellogg School Of Management Northwestern University Evanston Il) - Ten Deadly Marketing Sins Signs And Solutions - Hardcover Virtual Worlds Barcode: 8719262032569Binding: Hardcover Description: Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises its effectiveness is in decline. CE Os want a return on their marketing investment but can't be sure their marketing efforts are even working. Truly marketers have to shape up or watch their business go south. In this clear and comprehensive guide renowned marketing expert Philip Kotler identifies the ten most common

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