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These factors collectively contribute to the upward trajectory of IQOS in terms of brand value since its initial tracking in 2020. There is, however, still a substantial gap in terms of brand value between IQOS and Marlboro, which is valued at $32.5 billion in this years ranking

The super slim design, 100 mm in length and thinner than standard cigarettes, contributes to a sophisticated and stylish appearance

This carton features the distinct light blend that sets it apart from other American Spirit options, offering a milder flavor profile

Straw Nanners itself is among their most popular fruit blends, and the added kick of iciness makes this delight a pure joy to vape throughout the day