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Instead, the word conveys a mood, an idea, a brand or even a number or codename, rather than describing an actual flavour

Gray listened to advertising employees from the William Esty Co., and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." [5] The first print ad appeared in The Pittsburgh Press in September 1954, although with 'real' added: "Winston tastes real goodlike a cigarette should!" [6] [7] An ad in Life followed, then other outlets, using the now well-known wording

Filters last from 6 to 9 months, depending on usage

Bubbler [edit source] A bubbler is a mix of a bong and a pipe