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The use of e-cigarettes is now more prevalent among children aged 13-15 than for adults globally, a May 2024 report by the World Health Organization (WHO) found

'The reduction in harmful toxicants generated by e-cigarettes compared to the vast array of harmful substances produced by burning tobacco is a promising aspect of harm reduction.' They determined that e-cigarettes tend to have fewer damaging toxins in them than traditional cigarettes, which reduces the amount of cancer-causing- substances they produce

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Some smokers prefer Marlboro Ice Blast or Marlboro Purple Fusion because of their cooling capsule experience