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The most common type of cigarette pack is the rigid pack in the American market

It has a slightly earthy taste

This advertisement appealed to the intellectual class and was mentioned in several editorials and interviews, and although sales increased slightly thereafter, influential cigarette companies, led by Camel , which was number one in the industry at the time , tried to prevent the increase in Marlboro's sales rate by implementing a check strategy, saying, " Marlboro is a cigarette that only children and girls smoke ." As this worked, total sales actually decreased, and Camel and Lucky Strike achieved great success by featuring doctors in advertisements and marketing that their cigarettes were most popular among doctors

federal court found that tobacco companies knew that Black and young people smoked menthol cigarettes at higher rates and adjusted their marketing strategies to reach those groups