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"The packaging is identical," Jackler says, as are the catchphrases used to market them: "Crisp, fresh all the kinds of things that are buzzwords for menthol advertising," he says

1938 Collection of Novelty Postcards of Children Smoking Postcards 1900s 1970s Mommys Marlboros Before being promoted in the 1950s as a symbol of manliness, Marlboro had been marketed for three decades as a womans cigarette, with tag lines such as Mild as May and Red tips to match your pretty red lips. The rainbow of Marlboro ads below (from the popular family weekly magazine The Saturday Evening Post) comes from the post-World War II baby boom era when images of beaming infants adorned advertising campaigns for countless products

Even with stringent anti-smoking laws and growing health awareness, the industry's resilience is evident

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