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A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and Philip Morris uses chemical industry consultants to perpetuate 'light cigarette' myth Center for Public Integrity How are Marlboro cigarettes made in a factory? Produced Planet How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily
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