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Bernays decided to capitalize on the newly emancipated women and called Lucky Strike cigarettes torches of freedom. Bernays called up a few of his debutante friends and asked them to walk in the New York City Easter Parade, lighting torches of freedom to protest mans inhumanity to women by a taboo against smoking. VIDEO TOBACCO WAR EXCEP 13:00 Amelia Earnhardt s liberated likeness was used to advertise for Lucky strike In the 1930 people visited the movies regularly

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Newport has employed some form of these Pleasure advertisements since 1972