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Juuls stated mission is improving the lives of the one billion adult smokers. Created by two former smokers and Stanford design graduates (one of whom also worked as a design engineer at Apple), the duo wanted to make a device that looked sleek and attractive: When they could find no attractive alternative to cigarettes, [James Monsees and Adam Bowen] recognized a groundbreaking opportunity to apply industrial design to the smoking industry, which had not materially evolved in over one hundred years

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Big Tobacco planned to use the outside group as a Trojan horse to push its preferred packaging technology over that of its competitors, according to documents obtained by POLITICO

On the cusp of autumn in 1996, John F