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The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share How tobacco companies sold women a pack of lies The Cancer History Project Tobacco firms target teenage girls with 'super slim' products cigarettes The Independent The Independent

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