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Image Source: Melanie Tata INFO Get More Information Using the Color of Product Packaging to Change Smoking Behavior While Pantone 448C is making headlines currently due to new legislation, such coloration has been used in standardized Australian cigarette packaging since December 2012, giving researchers an emerging but intriguing glimpse into the potential product packaging color has to change both attitudes and behaviors

These disparities led to resistance and activism against the tobacco industry, with anti-smoking campaigns and tobacco control policies being implemented in countries worldwide

Manufacturers are required to supply distributors and wholesalers with a sample of their marking

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