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These devices are technically illegal, but they're wildly popular and eat into sales for Altria's nicotine pouches, vaping products, and even cigarettes

In terms of other tobacco products (OTP), its Logic e-cigarette was prominent, as was its PrimeTime large cigars, Smokers Choice and Gold Rush filtered cigars and Sparrow pipe tobacco

As you can see, the actual act of vaping is much the same as smoking suck and blow, suck and blow so for someone who likes to punctuate their day with a cigarette, the experience is rather similar

EXECUTIVE SUMMARY Concise View of Market Direction Key Findings Market Trends Strategic Implications Key Risks and Watchpoints 3