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Many smokers report being pleasantly surprised by the quality of these cigarettes, noting a smooth draw and a balanced flavor that can hold its own against more expensive brands

This segment is growing at the slowest pace, around 2.4% CAGR, as smokers seeking compliance with regulatory tar limits who also prioritize taste are gradually being won over by improved Light formulations that increasingly approximate full-flavor sensory characteristics

This increase was greater than all other states combined, moving the state from the 16 th highest to the 7 th highest inbound smuggling rate in the country

Unlike HEETS (used in older IQOS models), TEREA sticks have a fully enclosed design with no direct tobacco contact delivering more consistency and a cleaner experience