IGK Blonde Pop Purple Toning Shampoo 236ml/8oz best-seller FadeStopFormula strengthens the anchoring of

FadeStopFormula strengthens the anchoring of color molecules

paraffin-free — a completely natural wax produced by bees

and brilliance you worked so hard to achieve

Those who style with heat tools and want an extra shield against damage

IGK Blonde Pop Purple Toning Shampoo 236ml/8oz best-seller FadeStopFormula strengthens the anchoring ofIGK Blonde Pop Purple Toning Shampoo is your go to boost for maintaining cool, salon bright blondes between color sessions. Designed specifically for blonde hair, this purple toning formula targets brassiness so your cooler tones stay crisp and evenly balanced after every wash. Why this blonde toning shampoo stands out Purple toning pigments actively neutralize warm, brass undertones, helping blondes keep their cool, polished look from root to tip.