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Perhaps Elviras wisecracks, which serve to draw attention to her cleavage in a self-deprecating way, made her appeal to straight male audiences, which is why the shows viewership was mostly male

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For the companys Marlboro brand, the marketing planning documents of Philip Morris Kabushiki Kaisha (1994) and Takarabe (1994) reveal the tracking of smokers classified as starters. Market research for Philip Morris International (1992) identified Japan as a mature or declining market generally, but the country was regarded as a stable or growing market with respect to starters, who were considered an important contributor to overall market volume

Cancer and public health specialists have welcomed the new images, but pointed out that the choice of images given to manufacturers of smoking tobacco will allow them to use a milder warning of a man with diseased lungs rather than of mouth cancer