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Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe The Rise and Fall of Joe Camel, The Cartoon Who Encouraged Kids to Smoke Vintage CAMEL Cigarettes Lot of 8 Empty Packets for Collection Etsy 3) Tobacco Through World War I & the 1920s Mr. Jensen's U.S. History Website
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